In any business the first day of activity is exciting with future expectations, wanting to have a first retail customer … But also the first day is “the great day,” the day of lifting the shutter and cause great printing; and with proper management will go down in history as the day, the week or perhaps month that had the “effect opening.” Could you define the effect of opening a business activity without historical precedent (his first day) that It generated by the expectation and promotional development that is able to build the retail brand. Easier for strong brands
For famous brands flyhalf effect almost “out only” as among its strong advertising presence and its impact on society and the word of mouth effect causes the target population know well in advance what gives them the new store. The brand does not have to announce who is, you know everyone.
The strategy of opening to a large retail brand usually consists of the following:
- Strong local communication plan with the opening and main introductory offers. It gives a festive air of the type “we were asking and you finally open a store in your city”
- Having spectacular offers the first days to facilitate visitor / traffic.
- Have much stock to sell the maximum.
- Family activities to generate greater local impact: rides and games for children, educational workshops for customers, demonstrations, etc.
What if my shop is an SME?
It can be a store with a new, small or without a brand reputation and have a great opening effect. But really concern should not be that day, week or month happens to mark a record isolated sales, but their good work and ability to win customers get that record constantly exceeded. This is not to dispose of large media but to have the attitude necessary to begin to build some excitement to your opening. This time of opening should also be reflected in the business plan. Ten actions to achieve greater openness with few resources:
- As soon as the shop has installed a large sign on the front that indicates the beginning of your activity: who you are and what you sell. When you know surely the date also indicate.
- It is time to contact prescribers and groups that are potentially interesting and involving them in our upcoming opening. Sure they are glad to open a store that meets your tastes / interests / needs.
- Your nearest neighbors can be your best customers. Preparing a presentation for — diptych or even better hand deliver door to door on your street or neighborhood. In addition to this leaflet you can include a special discount coupon for the first few days, exclusively for your neighbors. Beware of the person making the delivery door to door, as will be the first image of your new business for many people.
- You’re making major purchases of stock to start trading … some good products at the best prices and fear not sell almost no room! Having a good hook opening offer product as it can be a good idea.
- Become strong social networks. Almost since starting the works or reforms of your new business you must be present in social networks, making noise and that after gaining followers may be customers. Fear not to invest in advertising on Facebook, for very little money can get great results. You also have to start thinking about the importance of extending your store to e-commerce, this should be your next immediate necessary step.
- Your networking should be your immediate largest network of ambassadors! All your relatives, friends, acquaintances and contacts must know when to open, what you sell and why your store is going to be the best in town. Entusiásmales with your energy and they do the rest.
- Select the best possible dependents. It is best seller who sells more but who sells best. Looking at the candidates’ good qualities in customer service, as this should be one of your hallmarks.
- Sales training and product: Store your equipment must be thoroughly trained to that from the first day forward the values of your brand, customer attend the criteria of excellence marques and be a perfect knowledge of the product. Sure your suppliers you lend a hand with product training to help you sell more.
- Encourages and motivates your team to each sale is the most important day and every customer feel the most important in the world. It is not receiving the first visit of a customer, but to get back.
- Enjoy commerce, customer contact, satisfaction of offering a solution to your needs. If you have your dependents remember that you are like a mirror for them and your example value is essential, both in how to attend to your customers like the way you move around the store. It’s time to start selling and loyalty.
The cost of these actions is very low, what is needed is the attitude and the desire to want to dazzle from day one, without complexes or fears of large operators. There is only one opening date and have to go all out!
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